I'd like to pay tribute to the goliath, ubiquitous Texas grocery store chain -- HEB. Specifically, the ability of this everyman's store to provide healthy options at prices that beat the pants off big-time competitors like Whole Foods and other natural food stores, such as Newflower Farmers Market and Central Market in this area.
Today, as an example, I purchased some Van's frozen waffles. My kid gobbles these all-natural, organic [some varieties] and delicious treats up with peanut butter in the mornings. Now these regularly sell for approximately $3.50/box at Newflower (haven't priced them at Whole Foods). But at HEB this morning, they were on sale for $2/box, plus I had a $1-off-2 coupon, which brought them down to $1.50/box. SCORE.
I also bought 2 boxes of Kashi organic cereal the other day at a price of 2 for $5. With another $1-off-2 coupon, it brought the cost of this delicious, organic cereal down to $2/box. Compare that to Newflower, who sells it for approximately $4.50/box. Ridiculous!
In my experience, HEB consistently has the best prices on these and other organic/health brands -- like Stonyfield Farm dairy and Cascadian Farms -- in addition to offering many excellent-quality house brand products.
These small examples serve as a reminder to not overlook your "regular" grocery store in your quest to eat a healthy diet. And take those coupons with you!